About Me
Experienced Copyeditor and Content Creator
I'm an experienced copyeditor and content creator, with experience that spans multiple industries, including lighting, technology and healthcare. It's through these many years of experience in different industries, combined with the ability to write in many tones and tailor my writing to fit any audience that makes me a valuable asset to any company.
Key areas of expertise
- Windows Operating Systems
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Microsoft Office
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SnagIt
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Biteable
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HootSuite
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AP style
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Project management systems
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WordPress
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Adobe Acrobat Pro
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Google Analytics
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Technical writing, social media writing, Marketing/blog writing
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Working under minimal direction & excellent communication skills
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Ability to learn & deploy new technologies
Resume – Download
Professional Summary
Jordan Loa
A solid copyeditor, copywriter and technical writer with experience writing and editing training materials, technical materials, product descriptions, blogs, advertising and social media copy, and also possesses a strong knowledge of social media with a keen eye for detail.
Education
BA, English
2010
University of Texas at San Antonio
Employment History
AT&T (Care of Axelon) - Dallas, TX
01/2022 – Present
Contract Copywriter - FirstNet, Built with AT&T
- Use interview transcripts, videos and blogs to write case studies showcasing the life-changing impact FirstNet has on fire departments, police departments, EMS and public safety support personnel
- Write emails, flyers, social media ads and podcast ads for FirstNet campaigns and verticals such as fire, EMS, police and other public safety support verticals such as tow truck companies and electric companies
- Write emails, banner ads, escalator runners and other materials promoting FirstNet presence at conferences and trade shows
- Edit customer presentation flyers with updated FirstNet quarterly numbers
Careington International Corporation, Frisco, TX
10/2015 – 01/2022
Sales Administrator
- Wrote B2B content for Sales department that includes blogs and eblasts
- Wrote social media content for Careington's broker program
- Created promotional videos for Careington's broker program that are distributed on social media and used on Careington's website
- Wrote plan descriptions for client websites
Communications Review Specialist
- Wrote and revamp product language that's used in pre- and post-sale materials for consumers and businesses, such as fulfillment kits, brochures and websites
- Wrote B2C blog posts covering a variety of health topics to bolster Careington's social media presence
- Wrote quarterly provider newsletter that's distributed to thousands of dental offices in the U.S. that covers new policies, procedures and Careington updates
- Reviewed client-created and Careington-created websites, landing pages, eblasts and postcards for grammar, punctuation, spelling and to ensure material represents the Careington brand accurately and professionally and that text matches vendor product language, rewriting copy as needed to enhance clarity
Collabera, Las Colinas, TX
12/2014 – 07/2015
Contract Technical Writer at Microsoft
- Rewrote and redesigned customer-facing support documents for MSN Premium/Dial Up, transform documents into more user-friendly, understandable content, complete with screenshots for ease of understanding
- Updated internal support documents used by customer service personnel to include changes to policies and company updates
ACE Cash Express, Las Colinas, TX
03/2014 – 09/2014
Copy Editor/Instructional Designer
- Created, edited and designed one-page learning materials for collectors to use for quick reference that covered a wide variety of topics, from customer service skills to efficiently processing various transactions
- Edited training PowerPoint presentations and weekly company-wide newsletter for grammar, spelling and clarity
1000Bulbs.com, Garland, TX
11/2012 – 03/2014
Copywriter
- Used WordPress to write a weekly blog about relevant lighting news and provide everyday lighting tips
- Helped manage the company's social media presence on Facebook, Twitter and the company blog by handling negative reviews, creating posts and engaging with followers
- Edited product descriptions and twice-weekly email blast for grammar, style, organization and clarity
Portfolio
AT&T Network Campaign
This was a general awareness campaign targeting all areas of first responders.
Flyer
FirstNet Print Ad
This was a general awareness print ad for firefighters that showcased the abilities of FirstNet.
Print Ad
FirstNet Pennsylvania Fraternal Order of Police
This ad was targeting the PA FOP. We used actual network statistics for Pennsylvania to strengthen the ad's message.
Product Update
Pet Assure Update Letter
This letter was created to inform members one of their products was changing its discount structure but their other products weren't changing.
Website Content
San Clemente Insurance
This is content I wrote for a client website selling discount plans.
Business Development
Proposal Letter
This is an introductory email I wrote for one of the Development Managers. This letter is sent out to companies along with a custom proposal of our products.
Mixology Event
This is an eblast I wrote that was sent to both current Careington brokers and potential brokers that promoted a virtual mixology event that included a professional mixologist demonstrating how to make a few cocktails, trivia to win gift cards and a chance to learn more about Careington.
Website Content
Precious Pets Transport
These descriptions were written for a client who wanted a personalized website created. These descriptions give brief overviews of the plans that are on the sites.
MST Distributors
This email was part of freelance work I did for MST Distributors. This particular email was sent to employers promoting saliva COVID-19 tests.
New Product Announcement
This is an email I wrote targeting potential Careington brokers announcing a smoking cessation product. This was especially important as it showcased that Careington offers many other products besides dental and vision products.
DialCare Dialogue Webinar
This is an email I wrote promoting a DialCare Dialogue webinar targeting school districts.
Here are some blog articles I've written.
Overview: These case studies were created from video interviews and transcripts from in-person interviews and are used to promote FirstNet to other public safety organizations.
Case Study
Ford County Fire & EMS, Ford County Sheriff
This study in particular is important because it shows that FirstNet can be successful in a wide variety of markets.
Case Study
Oklahoma Electric Cooperative
This study shows how FirstNet provides solutions for a group called “extended primary,” including electric companies such as this.