Jordan Loa

I'm a

About Me

Experienced Copyeditor and Content Creator

I'm an experienced copyeditor and content creator, with experience that spans multiple industries, including lighting, technology and healthcare. It's through these many years of experience in different industries, combined with the ability to write in many tones and tailor my writing to fit any audience that makes me a valuable asset to any company.

Resume – Download

Professional Summary

Jordan Loa

A solid copyeditor and writer well versed in multiple forms of writing, such as marketing and technical writing, as well as writing for B2B, B2G and B2C audiences and industries such as retail, healthcare and the public sector.

  • SaaS
  • SnagIt
  • Biteable
  • HootSuite
  • AP style
  • SEO
  • SharePoint
  • Project management systems (Jira, Monday, CoSchedule, ClickUp, WorkZone)
  • WordPress
  • Power BI
  • Chat GPT
  • UTM building
  • Adobe Acrobat Pro
  • Marketo
  • Google Analytics
  • Working under minimal direction & excellent communication skills
  • Ability to learn & deploy new technologies

Education

BA, English

2010

University of Texas at San Antonio

Employment History

Tyler Technologies – Plano, TX

09/2023 – Present

Content Marketing Specialist

  • Write blogs, case studies, white papers, video scripts, press releases, newsletter articles and social media content for many topics relating to all levels of government, such as Payments and Disbursements
  • Edit quarterly state newsletters in Marketo and send through review process
  • Manage projects from creation to completion, incorporating feedback from internal and external clients and acting as liaison to ensure deadlines are met
  • Manage freelance writer by understanding workload, status of projects, assigning projects when necessary
  • Storyboard client testimonial videos and add-on products from scratch and using original interview footage; suggest appropriate images for videos
  • Provide second set of eyes (SSOE) for a wide variety of materials, such as social media posts, flyers, etc. to ensure proper spelling, grammar and adherence to AP Style as well as Tyler style

Cardinal Health (Care of Iconma) – Dallas, TX

05/2023 – 07/2023

Contract Copywriter

  • Edited and created customer-facing content that included error messages and notifications for snackbars/toasts
  • Wrote and edited product descriptions used for an overhaul of ordering system used by independent retail pharmacies
  • Collaborated with product specialists in multiple departments to make content more user friendly and brainstormed solutions

AT&T (Care of Axelon) - Dallas, TX

01/2022 – 01/2023

Contract Copywriter - FirstNet, Built with AT&T

  • Used interview transcripts, videos and blogs to write case studies showcasing the life-changing impact FirstNet has on fire departments, police departments, EMS and public safety support personnel
  • Wrote emails, flyers, social media ads and podcast ads for FirstNet campaigns and verticals such as fire, EMS, police and other public safety support verticals such as tow truck companies and electric companies
  • Wrote emails, banner ads, escalator runners and other materials promoting FirstNet presence at conferences and trade shows
  • Edited customer presentation flyers with updated FirstNet quarterly numbers

Careington International Corporation, Frisco, TX

10/2015 – 01/2022

Sales Administrator

  • Wrote B2B content for Sales department that includes blogs and eblasts
  • Wrote social media content for Careington's broker program
  • Created promotional videos for Careington's broker program that are distributed on social media and used on Careington's website
  • Wrote plan descriptions for client websites

Communications Review Specialist

  • Wrote and revamped product language that's used in pre- and post-sale materials for consumers and businesses, such as fulfillment kits, brochures and websites
  • Wrote B2C blog posts covering a variety of health topics to bolster Careington's social media presence
  • Wrote quarterly provider newsletter that's distributed to thousands of dental offices in the U.S. that covers new policies, procedures and Careington updates
  • Reviewed client-created and Careington-created websites, landing pages, eblasts and postcards for grammar, punctuation, spelling and to ensure material represents the Careington brand accurately and professionally and that text matches vendor product language, rewriting copy as needed to enhance clarity

Collabera, Las Colinas, TX

12/2014 – 07/2015

Contract Technical Writer at Microsoft

  • Rewrote and redesigned customer-facing support documents for MSN Premium/Dial Up, transform documents into more user-friendly, understandable content, complete with screenshots for ease of understanding
  • Updated internal support documents used by customer service personnel to include changes to policies and company updates

ACE Cash Express, Las Colinas, TX

03/2014 – 09/2014

Copy Editor/Instructional Designer

  • Created, edited and designed one-page learning materials for collectors to use for quick reference that covered a wide variety of topics, from customer service skills to efficiently processing various transactions
  • Edited training PowerPoint presentations and weekly company-wide newsletter for grammar, spelling and clarity

1000Bulbs.com, Garland, TX

11/2012 – 03/2014

Copywriter

  • Used WordPress to write a weekly blog about relevant lighting news and provide everyday lighting tips
  • Helped manage the company's social media presence on Facebook, Twitter and the company blog by handling negative reviews, creating posts and engaging with followers
  • Edited product descriptions and twice-weekly email blast for grammar, style, organization and clarity

Portfolio

Email

AT&T Network Campaign

This was a general awareness campaign targeting all areas of first responders.

View document

Flyer

FirstNet Print Ad

This was a general awareness print ad for firefighters that showcased the abilities of FirstNet.

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Print Ad

FirstNet Pennsylvania Fraternal Order of Police

This ad was targeting the PA FOP. We used actual network statistics for Pennsylvania to strengthen the ad's message.

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Product Update

Pet Assure Update Letter

This letter was created to inform members one of their products was changing its discount structure but their other products weren't changing.

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Website Content

San Clemente Insurance

This is content I wrote for a client website selling discount plans.

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View website

Business Development

Proposal Letter

This is an introductory email I wrote for one of the Development Managers. This letter is sent out to companies along with a custom proposal of our products.

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Email

Mixology Event

This is an eblast I wrote that was sent to both current Careington brokers and potential brokers that promoted a virtual mixology event that included a professional mixologist demonstrating how to make a few cocktails, trivia to win gift cards and a chance to learn more about Careington.

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Website Content

Precious Pets Transport

These descriptions were written for a client who wanted a personalized website created. These descriptions give brief overviews of the plans that are on the sites.

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View website

Email

MST Distributors

This email was part of freelance work I did for MST Distributors. This particular email was sent to employers promoting saliva COVID-19 tests.

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Email

New Product Announcement

This is an email I wrote targeting potential Careington brokers announcing a smoking cessation product. This was especially important as it showcased that Careington offers many other products besides dental and vision products.

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Email

DialCare Dialogue Webinar

This is an email I wrote promoting a DialCare Dialogue webinar targeting school districts.

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Company Announcement

Jetwire

This is a company announcement I wrote for American Airlines.

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Company Announcement

Jetwire

This is a company announcement I wrote for American Airlines.

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I wrote the scripts and storyboards for the videos below.

Payment Insights
video 4
Watch the Video
Arkansas Enhances Residents’ Experience
video 5
Watch the Video

These videos were created using Biteable and were used to bolster Careington's broker program, as well as promote Careington's products. These were posted on Careington's social media sites, and one was even integrated into Careington's website.

Becoming a Better Broker
video 1
Watch the Video
Become a Careington Broker
video 2
Watch the Video
Careington Direct
video 3
Watch the Video

Here are some blog articles I've written.

Veterans Helping Veterans: VSO Winner Joshua Morrison

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Creating a Better Payment Experience for Everyone

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Advancing Government Payments

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Discounts on Major Dental Work

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Stay Connected while Social Distancing

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Overcoming Outbreak Stress In A Pandemic

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Telemedicine is Here to Stay

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Overview: These case studies were created from video interviews and transcripts from in-person interviews and are used to promote FirstNet to other public safety organizations.

Case Study

Ford County Fire & EMS, Ford County Sheriff

This study in particular is important because it shows that FirstNet can be successful in a wide variety of markets.

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Case Study

Oklahoma Electric Cooperative

This study shows how FirstNet provides solutions for a group called “extended primary,” including electric companies such as this.

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Case Study

Arkansas Enhances Efficiency With Tyler Technologies

 

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LinkedIn Post

Veterans Govtech Public Sector

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Here are some editorials I've written.

AAdvantage ATT Ad
AAdvantage ATT Ad
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AAdvantage Business Ad
AAdvantage Business Ad
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Contact

Address:

7837 Northaven Rd.
Dallas, TX 75230

Phone:

254-721-9475