About Me
Experienced Copyeditor and Content Creator
I'm an experienced copyeditor and content creator, with experience that spans multiple industries, including lighting, technology and healthcare. It's through these many years of experience in different industries, combined with the ability to write in many tones and tailor my writing to fit any audience that makes me a valuable asset to any company.
Resume – Download
Professional Summary
Jordan Loa
A solid copyeditor and writer well versed in multiple forms of writing, such as marketing and technical writing, as well as writing for B2B, B2G and B2C audiences and industries such as retail, healthcare and the public sector.
- SaaS
- SnagIt
- Biteable
- HootSuite
- AP style
- SEO
- SharePoint
- Project management systems (Jira, Monday, CoSchedule, ClickUp, WorkZone)
- WordPress
- Power BI
- Chat GPT
- UTM building
- Adobe Acrobat Pro
- Marketo
- Google Analytics
- Working under minimal direction & excellent communication skills
- Ability to learn & deploy new technologies
Education
BA, English
2010
University of Texas at San Antonio
Employment History
Tyler Technologies – Plano, TX
09/2023 – Present
Content Marketing Specialist
- Write blogs, case studies, white papers, video scripts, press releases, newsletter articles and social media content for many topics relating to all levels of government, such as Payments and Disbursements
- Edit quarterly state newsletters in Marketo and send through review process
- Manage projects from creation to completion, incorporating feedback from internal and external clients and acting as liaison to ensure deadlines are met
- Manage freelance writer by understanding workload, status of projects, assigning projects when necessary
- Storyboard client testimonial videos and add-on products from scratch and using original interview footage; suggest appropriate images for videos
- Provide second set of eyes (SSOE) for a wide variety of materials, such as social media posts, flyers, etc. to ensure proper spelling, grammar and adherence to AP Style as well as Tyler style
Cardinal Health (Care of Iconma) – Dallas, TX
05/2023 – 07/2023
Contract Copywriter
- Edited and created customer-facing content that included error messages and notifications for snackbars/toasts
- Wrote and edited product descriptions used for an overhaul of ordering system used by independent retail pharmacies
- Collaborated with product specialists in multiple departments to make content more user friendly and brainstormed solutions
AT&T (Care of Axelon) - Dallas, TX
01/2022 – 01/2023
Contract Copywriter - FirstNet, Built with AT&T
- Used interview transcripts, videos and blogs to write case studies showcasing the life-changing impact FirstNet has on fire departments, police departments, EMS and public safety support personnel
- Wrote emails, flyers, social media ads and podcast ads for FirstNet campaigns and verticals such as fire, EMS, police and other public safety support verticals such as tow truck companies and electric companies
- Wrote emails, banner ads, escalator runners and other materials promoting FirstNet presence at conferences and trade shows
- Edited customer presentation flyers with updated FirstNet quarterly numbers
Careington International Corporation, Frisco, TX
10/2015 – 01/2022
Sales Administrator
- Wrote B2B content for Sales department that includes blogs and eblasts
- Wrote social media content for Careington's broker program
- Created promotional videos for Careington's broker program that are distributed on social media and used on Careington's website
- Wrote plan descriptions for client websites
Communications Review Specialist
- Wrote and revamped product language that's used in pre- and post-sale materials for consumers and businesses, such as fulfillment kits, brochures and websites
- Wrote B2C blog posts covering a variety of health topics to bolster Careington's social media presence
- Wrote quarterly provider newsletter that's distributed to thousands of dental offices in the U.S. that covers new policies, procedures and Careington updates
- Reviewed client-created and Careington-created websites, landing pages, eblasts and postcards for grammar, punctuation, spelling and to ensure material represents the Careington brand accurately and professionally and that text matches vendor product language, rewriting copy as needed to enhance clarity
Collabera, Las Colinas, TX
12/2014 – 07/2015
Contract Technical Writer at Microsoft
- Rewrote and redesigned customer-facing support documents for MSN Premium/Dial Up, transform documents into more user-friendly, understandable content, complete with screenshots for ease of understanding
- Updated internal support documents used by customer service personnel to include changes to policies and company updates
ACE Cash Express, Las Colinas, TX
03/2014 – 09/2014
Copy Editor/Instructional Designer
- Created, edited and designed one-page learning materials for collectors to use for quick reference that covered a wide variety of topics, from customer service skills to efficiently processing various transactions
- Edited training PowerPoint presentations and weekly company-wide newsletter for grammar, spelling and clarity
1000Bulbs.com, Garland, TX
11/2012 – 03/2014
Copywriter
- Used WordPress to write a weekly blog about relevant lighting news and provide everyday lighting tips
- Helped manage the company's social media presence on Facebook, Twitter and the company blog by handling negative reviews, creating posts and engaging with followers
- Edited product descriptions and twice-weekly email blast for grammar, style, organization and clarity
Portfolio
AT&T Network Campaign
This was a general awareness campaign targeting all areas of first responders.
Flyer
FirstNet Print Ad
This was a general awareness print ad for firefighters that showcased the abilities of FirstNet.
Print Ad
FirstNet Pennsylvania Fraternal Order of Police
This ad was targeting the PA FOP. We used actual network statistics for Pennsylvania to strengthen the ad's message.
Product Update
Pet Assure Update Letter
This letter was created to inform members one of their products was changing its discount structure but their other products weren't changing.
Website Content
San Clemente Insurance
This is content I wrote for a client website selling discount plans.
Business Development
Proposal Letter
This is an introductory email I wrote for one of the Development Managers. This letter is sent out to companies along with a custom proposal of our products.
Mixology Event
This is an eblast I wrote that was sent to both current Careington brokers and potential brokers that promoted a virtual mixology event that included a professional mixologist demonstrating how to make a few cocktails, trivia to win gift cards and a chance to learn more about Careington.
Website Content
Precious Pets Transport
These descriptions were written for a client who wanted a personalized website created. These descriptions give brief overviews of the plans that are on the sites.
MST Distributors
This email was part of freelance work I did for MST Distributors. This particular email was sent to employers promoting saliva COVID-19 tests.
New Product Announcement
This is an email I wrote targeting potential Careington brokers announcing a smoking cessation product. This was especially important as it showcased that Careington offers many other products besides dental and vision products.
DialCare Dialogue Webinar
This is an email I wrote promoting a DialCare Dialogue webinar targeting school districts.
Company Announcement
Jetwire
This is a company announcement I wrote for American Airlines.
Company Announcement
Jetwire
This is a company announcement I wrote for American Airlines.
Here are some blog articles I've written.
Overview: These case studies were created from video interviews and transcripts from in-person interviews and are used to promote FirstNet to other public safety organizations.
Case Study
Ford County Fire & EMS, Ford County Sheriff
This study in particular is important because it shows that FirstNet can be successful in a wide variety of markets.
Case Study
Oklahoma Electric Cooperative
This study shows how FirstNet provides solutions for a group called “extended primary,” including electric companies such as this.
Here are some editorials I've written.




